LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and onli